Top White Hat SEO Techniques

1. Good or Specific Quality Content

There is nothing more important you can do to optimize your site for search engines than propose unique well written content. A search engines plan is to serve up what it believes to be the most suitable website for any given search to the end user.

Suppose we are the end user and we are searching for a portable Television for hire. We go to our favorite search engine and search for the phrase “portable Television for hire”. In this imaginary situation let’s assume there are only 2 websites that target that phrase,

First Website

First Website consists only one page with 3 paragraphs of text. The text tells us that the company does portable Television for hire and gives us a phone number to call.

Second Website

Second Website contains 50 plus pages all Targeting on various portable Television units that we can hire, costs and technical explanations of how portable Television units work.

Which website do you think the search engine is likely to offer to the user first? It’s a rather obvious example but it illustrates the importance of good content so your priority should be good quality content.

2. Use Structural Mark Up and Separate Content from Presentation

Semantically structuring your mark up helps search engines recognize the content of your webpage which is of course a good thing. Making correct use of heading elements is essential because search engines give more influence

To the content within the heading elements.

3. Specific Titles and Meta Data

Providing pages with suitable titles and Meta data is essential. As discussed in the top 5 black hat SEO techniques section the meta description and meta keywords elements have been so misused in the past that Search Engines now regard them as less important, it’s still important to use them and use them properly. Titles however still carry a lot of weight and when we think of semantic mark up it is obvious why. The title of anything is a declaration as to what the content might be, so make sure your page titles are a true symbol of the content of the page.

4. Effective Keyword

Create your website with keywords and key phrases in mind. Research keywords and key phrases you think people might use to find your site. Single words are not always the most effective target, try multi-word phrases that are much more specific to your product/service and you’ll be targeting end users that are much more likely to want what you are offering.

1Title

2Meta Description

3 Meta Keywords

4 Heading Elements

5Text

7 Title Tag

8Links

5. Good Quality Inbound Links

Having inbound links to your website can be liken to having a choose for the good but there are good links and bad links so therefore votes for the good and votes that are bad. Good links are links from other web pages

that are regarded highly by the search engines and are contextually relevant to the content of your page. Bad links are links from web pages that aren’t regarded highly or potentially banned by search engines and have no relevance to the content of your page.

For example;

Suppose we have a website that sells mobile.

Link A: Link on the homepage of the Nokia Telecom’s website. = Good

Link B: Link on Nida siddiqui and Daniel links page = Bad

The amount of quality inbound links to your site therefore have some relevance on how high up the search engine your site is placed. When sourcing links you should be thinking of quality over quantity and deep linking to pages within your website not just the home page.

Top Black Hat SEO Techniques

Black Hat SEO Techniques


Copyrigted Content:

carbon copy Content is a black hat seo technique. Search engines always looking for unique content. When duplicated content detected by search engines crawler indexed only one web page, other probably finish up in the dreaded supplemental index and search engines will treat as spam. Duplicate content are not rank in SERP’s (Searching result pages).
Similarly doorway pages are also very bad technique. Doorway pages are linked to internal pages of website that call for action from the visitor. To navigate the multiple doorway pages you have to create hallway pages. Search engines looks doorway pages as duplicate pages and not rank doorways pages in SERP’s.

2. Meta Tags
Hidden HTML content or invisible contents of site.

Having three fields….

Meta Description

The Meta description used to explain the content of your page sincerely and concisely and be ( 174 character) 1 or 2 sentences, 3 at most.

3. Meta Keywords

Meta Keywords a short list of words that inform of the main center of the page. Meta keywords have been so altered in the past that there are few if any search engines that take any heed of them.


Doorway Pages:

A doorway page is basically a “fake” page that the user will never see. It is purely for search engine spiders, and attempts to trick them into indexing the site higher. Read more about doorway pages.

Link Farming.

The process of exchanging reciprocal links with Web sites in order to increase search engine optimization. The idea behind link farming is to increase the number of sites that link to yours because search engines such as Google rank sites according to, among other things, the quality and quantity of sites that link to yours. In theory, the more sites that link to yours, the higher your ranking in the search engine results will be because the more links indicate a higher level of popularity among users of the Internet. However, search engines such as Google consider link farming as a form of spam and have been implementing procedures to banish sites that participate in link farming, so the term link farming has garnered negative connotations across the Internet.

Black Hat SEO Techniques

What is Black Hat SEO?

Black Hat SEO is the use of unfair techniques to promote a site on search engine listing. These techniques may work but the results are likely to be temporary. These sites are often banned if the search engines get wind of these unethical practices.

What are the common Black Hat techniques?

Keyword Stuffing: Overburdening a site with too many keywords at the most unwarranted places is a common black hat technique. Eventually, search engines might ban sites that do this.

Invisible Text: Another method is putting lists of keywords in white text on a white background in order feed different on-page content to search engines and different to users actually browsing the site. It is easy for search engines to detect this.

Doorway or Gateway Pages: Some web developers use the doorway page – a fake page that the user will never see and which would be only visible to search engine spiders. These doorway pages are optimized heavily for search engines and normal users never see it as they are automatically redirected to a different page (you can do that based on user-agent check). It can be easily detected by search engines.