Top White Hat SEO Techniques

1. Good or Specific Quality Content

There is nothing more important you can do to optimize your site for search engines than propose unique well written content. A search engines plan is to serve up what it believes to be the most suitable website for any given search to the end user.

Suppose we are the end user and we are searching for a portable Television for hire. We go to our favorite search engine and search for the phrase “portable Television for hire”. In this imaginary situation let’s assume there are only 2 websites that target that phrase,

First Website

First Website consists only one page with 3 paragraphs of text. The text tells us that the company does portable Television for hire and gives us a phone number to call.

Second Website

Second Website contains 50 plus pages all Targeting on various portable Television units that we can hire, costs and technical explanations of how portable Television units work.

Which website do you think the search engine is likely to offer to the user first? It’s a rather obvious example but it illustrates the importance of good content so your priority should be good quality content.

2. Use Structural Mark Up and Separate Content from Presentation

Semantically structuring your mark up helps search engines recognize the content of your webpage which is of course a good thing. Making correct use of heading elements is essential because search engines give more influence

To the content within the heading elements.

3. Specific Titles and Meta Data

Providing pages with suitable titles and Meta data is essential. As discussed in the top 5 black hat SEO techniques section the meta description and meta keywords elements have been so misused in the past that Search Engines now regard them as less important, it’s still important to use them and use them properly. Titles however still carry a lot of weight and when we think of semantic mark up it is obvious why. The title of anything is a declaration as to what the content might be, so make sure your page titles are a true symbol of the content of the page.

4. Effective Keyword

Create your website with keywords and key phrases in mind. Research keywords and key phrases you think people might use to find your site. Single words are not always the most effective target, try multi-word phrases that are much more specific to your product/service and you’ll be targeting end users that are much more likely to want what you are offering.

1Title

2Meta Description

3 Meta Keywords

4 Heading Elements

5Text

7 Title Tag

8Links

5. Good Quality Inbound Links

Having inbound links to your website can be liken to having a choose for the good but there are good links and bad links so therefore votes for the good and votes that are bad. Good links are links from other web pages

that are regarded highly by the search engines and are contextually relevant to the content of your page. Bad links are links from web pages that aren’t regarded highly or potentially banned by search engines and have no relevance to the content of your page.

For example;

Suppose we have a website that sells mobile.

Link A: Link on the homepage of the Nokia Telecom’s website. = Good

Link B: Link on Nida siddiqui and Daniel links page = Bad

The amount of quality inbound links to your site therefore have some relevance on how high up the search engine your site is placed. When sourcing links you should be thinking of quality over quantity and deep linking to pages within your website not just the home page.