Search Engine Optimization

What is Search Engine Optimization?

Optimizing your website making it search engine friendly by which you can increase your search engine traffics or visitors. In other word it is process or methodologies by which you can increase your online customer by using its latest techniques.

People to find your site via a search engine, the site will require a high Search Engine Results Position (SERP). This means when they search keywords phrases like SEO techniques, they will find you site page on the first page of the search engine results. Ending up on the 10 page of the search engines results will not get you any traffic.

List of SEO Techniques :-

There are no tricks here, just a bit of work and some time. So let's get started by reading the following list of SEO Techniques!

Domain & File Names:

Choose your site domain name that contains words from your primary keyword phrase. Your domain name should also be easy to spell and easy to remember.

Keyword Phrases:

Use keywords that are being searched for. you can also look at Google AdWords Keyword Suggestions for suggestions for different keyword phrases.

Add keyword synonyms to your content.

Put the keyword phrases in the .

Insert the keyword phrases in a H1 TAGS tag at the beginning of your page. Keyword synonyms should be put in your h2 & h3 tags. The h1, h2, h3 tags are used for titles and subtitles in articles.

Keyword Density:

Keyword density is a very important part of search engine optimization. Keyword density in according to your content should be 10 to 15 % of content.

Title & Meta Description Tag:

Construction of your title tag is one of the most important things you need to do. Each page should have a different title with 2 or 3 of your keyword phrases at the beginning. When search engine results are displayed the title is the first thing people see.

Below the title is a description which will be either be taken from your meta name description content="Description phrase" or from the first sentence on at page. You description should also have 2 or 3 of your keyword phrases at the beginning as so should your first sentence. You should have a different title, description and first sentence on each page. You many also what to try shorter titles with only one keyword or keyword phrase as this will raise you keyword relevance. Also you can consider putting your domain name at the very end of the title.

Meta Keywords Tag:

The meta keywords tag is not as relevant as it used to be and some say Google doesn't ever look at it anymore, but put it in anyway. It is as follows, and put in it all your keywords and keyword phrases. This tag should be different for each page.

Author & Robots Tags:

The Author Tag should contain the name of the company that owns the site. This tag will help you get a #1 position for your company's name.

Use a generic Robots Tag on all pages that you want indexed. This instructs the robots to crawl the page. The following is the generic robots tag.

Quality Content:

Quality content will bring people back and as people always want to tell others about a good thing it will get you forward links from other sites. Your content should be written with your keyword phrases in mind

Quantity Content:

The more the better. Just remember your content will need to be both quantity and quality.

Try to Avoid Dynamic URLs:

Some search engines may have a problem indexing them. Create static pages whenever possible. Avoid symbols in your URLs like the "?" or avoid query strings “?”

Frames:

Many search engines can't follow frame links. Make sure you provide an alternative method for the search engines to enter and index your site. For more information read search engine frame.

Site Map:

A good menu system is really a site map. A well constructed menu system that is on each page and contains a link to very page on the website is all you need.

Site Themes:

All of the top 3 search engines look for site themes or a common topic when they crawl a website. If your site is about one specific topic you will rank better than if you have more than one theme or topic on your site. By using similar keyword phrases in each page the search engines will detect a theme this will be to your advantage.

Robots.txt File:

While this file is not really required it should be included so that the search engine bots don't get 404 errors when they look for it. Just include the following 2 lines and drop it in the root.

User-agent: *

Disallow:

Seo Friendly Website Designing

Design and layout of website are very important it is first impression about your site. Always make site according to the Search engine Guideline if you want to do the optimization of that.

Search Engines are very clever but after all they are software and not human who will read the content of their interest. If you make your site too complex then Search Engine would not be able to parse the content of your site properly and finally indexing would not be proficient which will result in a low rank.

The genuine page content should have a keyword density of about 10% approximate and should weigh in at about 200 words - but there are as many opinions about this as there are SEO experts. Some say keyword density should be 5% and some say it should be 20%. 10% works for me.
Guidelines which should be followed while designing a web page.
1- You should have more text content than HTML elements.
2- No frames. They are enemies of Search Engines and Search Engines are Enemies of Frames.
3- No ads if possible. Because most of the ads uses Java Script which is not advised to be used.
4- No JavaScript. If you need JavaScript, call it from an external file rather than dumping the code in the HTML file. JavaScript drop down menus prevent spiders from crawling beyond your homepage. If you use them, be sure to include text links at the bottom of the page.
5- Nothing that does not fit perfectly into the page topic; There should be no doubt in the search engine's mind (or in he user's mind) what your page is about.
6- No unnecessary directories. Keep your files as close to the root as possible.
7- No fancy stuff (Flash, Splash, Animated Gifs, Rollovers etc.) unless absolutely necessary.
8- Simplify with CSS

Difference Between HTML Sitemap and XML Sitemap

Generally there are two types of sitemap HTML sitemap and XML sitemap. HTML sitemap it stands for Hyper Text Makeup Language sitemap and another one is XML sitemap EXtensible Makeup Language sitemap.
HTML Sitemap
HTML sitemap is used to list all hyperlinks or the link of all pages of website into a single page. These hyperlinks are normally listed hierarchically and they may provide description for each link. To adding HTML sitemap to your website will help your visitors navigate and find information easily. So HTML sitemap is mainly created for humans. Although a HTML sitemap is created for your visitors, indexing bot such as Googlebot might have a better chance to crawl your first-time-missed links again since all the files are well put together in your sitemap page.
XML Sitemap

XML sitemap lists URLs (world wide web addresses) for your website in a xml code. See below the example of an url in xml.
IMPORTANT NOTE PLEASE READ FIRST:
follow ( and ) as <> respectively IN BELOW XML CODE because my blogs is not supporting this bracket tag . but u have to change them when u will use.
( means < and ) means > ok plz correct them...

(?xml version=”1.0″ encoding=”UTF-8″?)

(urlset xmlns="”http://www.sitemaps.com/schemas/sitemap/0.9″")
(url)
(loc)http://www.yoursdomain.com (/loc)
(lastmod)2009-01-20 (/lastmod)
(changefreq)monthly (/changefreq)
(priority) 0.6 (/priority)
(/url)
(/urlset)

XML site map is mainly for search engine crawler not for visitor. It allows webmasters to inform search engines about URLs in your website for easy indexing. Submitting a XML sitemap to search engines such as Google, Yahoo, and MSN will not only help your website being indexing rapidly and proficiently but also increase your website’s visibilities in search engines as well.

Top White Hat SEO Techniques

1. Good or Specific Quality Content

There is nothing more important you can do to optimize your site for search engines than propose unique well written content. A search engines plan is to serve up what it believes to be the most suitable website for any given search to the end user.

Suppose we are the end user and we are searching for a portable Television for hire. We go to our favorite search engine and search for the phrase “portable Television for hire”. In this imaginary situation let’s assume there are only 2 websites that target that phrase,

First Website

First Website consists only one page with 3 paragraphs of text. The text tells us that the company does portable Television for hire and gives us a phone number to call.

Second Website

Second Website contains 50 plus pages all Targeting on various portable Television units that we can hire, costs and technical explanations of how portable Television units work.

Which website do you think the search engine is likely to offer to the user first? It’s a rather obvious example but it illustrates the importance of good content so your priority should be good quality content.

2. Use Structural Mark Up and Separate Content from Presentation

Semantically structuring your mark up helps search engines recognize the content of your webpage which is of course a good thing. Making correct use of heading elements is essential because search engines give more influence

To the content within the heading elements.

3. Specific Titles and Meta Data

Providing pages with suitable titles and Meta data is essential. As discussed in the top 5 black hat SEO techniques section the meta description and meta keywords elements have been so misused in the past that Search Engines now regard them as less important, it’s still important to use them and use them properly. Titles however still carry a lot of weight and when we think of semantic mark up it is obvious why. The title of anything is a declaration as to what the content might be, so make sure your page titles are a true symbol of the content of the page.

4. Effective Keyword

Create your website with keywords and key phrases in mind. Research keywords and key phrases you think people might use to find your site. Single words are not always the most effective target, try multi-word phrases that are much more specific to your product/service and you’ll be targeting end users that are much more likely to want what you are offering.

1Title

2Meta Description

3 Meta Keywords

4 Heading Elements

5Text

7 Title Tag

8Links

5. Good Quality Inbound Links

Having inbound links to your website can be liken to having a choose for the good but there are good links and bad links so therefore votes for the good and votes that are bad. Good links are links from other web pages

that are regarded highly by the search engines and are contextually relevant to the content of your page. Bad links are links from web pages that aren’t regarded highly or potentially banned by search engines and have no relevance to the content of your page.

For example;

Suppose we have a website that sells mobile.

Link A: Link on the homepage of the Nokia Telecom’s website. = Good

Link B: Link on Nida siddiqui and Daniel links page = Bad

The amount of quality inbound links to your site therefore have some relevance on how high up the search engine your site is placed. When sourcing links you should be thinking of quality over quantity and deep linking to pages within your website not just the home page.

Top Black Hat SEO Techniques

Black Hat SEO Techniques


Copyrigted Content:

carbon copy Content is a black hat seo technique. Search engines always looking for unique content. When duplicated content detected by search engines crawler indexed only one web page, other probably finish up in the dreaded supplemental index and search engines will treat as spam. Duplicate content are not rank in SERP’s (Searching result pages).
Similarly doorway pages are also very bad technique. Doorway pages are linked to internal pages of website that call for action from the visitor. To navigate the multiple doorway pages you have to create hallway pages. Search engines looks doorway pages as duplicate pages and not rank doorways pages in SERP’s.

2. Meta Tags
Hidden HTML content or invisible contents of site.

Having three fields….

Meta Description

The Meta description used to explain the content of your page sincerely and concisely and be ( 174 character) 1 or 2 sentences, 3 at most.

3. Meta Keywords

Meta Keywords a short list of words that inform of the main center of the page. Meta keywords have been so altered in the past that there are few if any search engines that take any heed of them.


Doorway Pages:

A doorway page is basically a “fake” page that the user will never see. It is purely for search engine spiders, and attempts to trick them into indexing the site higher. Read more about doorway pages.

Link Farming.

The process of exchanging reciprocal links with Web sites in order to increase search engine optimization. The idea behind link farming is to increase the number of sites that link to yours because search engines such as Google rank sites according to, among other things, the quality and quantity of sites that link to yours. In theory, the more sites that link to yours, the higher your ranking in the search engine results will be because the more links indicate a higher level of popularity among users of the Internet. However, search engines such as Google consider link farming as a form of spam and have been implementing procedures to banish sites that participate in link farming, so the term link farming has garnered negative connotations across the Internet.

Black Hat SEO Techniques

What is Black Hat SEO?

Black Hat SEO is the use of unfair techniques to promote a site on search engine listing. These techniques may work but the results are likely to be temporary. These sites are often banned if the search engines get wind of these unethical practices.

What are the common Black Hat techniques?

Keyword Stuffing: Overburdening a site with too many keywords at the most unwarranted places is a common black hat technique. Eventually, search engines might ban sites that do this.

Invisible Text: Another method is putting lists of keywords in white text on a white background in order feed different on-page content to search engines and different to users actually browsing the site. It is easy for search engines to detect this.

Doorway or Gateway Pages: Some web developers use the doorway page – a fake page that the user will never see and which would be only visible to search engine spiders. These doorway pages are optimized heavily for search engines and normal users never see it as they are automatically redirected to a different page (you can do that based on user-agent check). It can be easily detected by search engines.