SEO Techniques For Long Life of Website

1. Do NOT submite a site that is under construction or having just one page.
2. Submit the domain or URL that have content in the corect format (http://www.mydomainname.com - some directories accept it without http://)
3. Do NOT submit domains that redirect to another site
4. Do NOT present different content to search engines that you display to your users
5. Avoid the Hype, Rants, Whining, and Speculation
6. Don't make the mistake of selecting the category too fast without checking if there would be a more relevant category.
7. The links should ideally be optimized for the keywords that you want your site ranked for. Search engines utilize keywords or key phrases to identify web pages which are relevant to these terms. So, use the right keywords and keywords phrases.
8. Use relevant words in your title text and avoid exaggerated adjective.
9. You should have researched your keywords well and chosen those that are minimally competed for but adequately searched.
10. your title text for each page should be clearly defined with relevant keywords.
11. Don't use generic terms to optimize your website.
12. Select words or phrases that target a niche segment.
13. Check for broken links and correct HTML and avoid hidden text or hidden links.
14. Building links - which are effectively optimized - is essential to gain more traffic and obtain a high ranking on search engines.
15. To avoid your submission from being rejected, don't make your title and description sound too promotional. Make sure that your TITLE AND ALT tags are descriptive and accurate.
16. Try to use text instead of images to display important names, content, or links. The Search Engines crawler doesn't recognize text contained in images.
17. Don't mention in your description "and others" or "etc." Or even "..."
18. Include the email address of your site domain NOT a free account like yahoo, hotmail or gmail.
19. Is essential to test your robots.txt file. Robots.txt file crawlers which directories can or cannot be crawled.
20. Use relevant keywords in your title text and anchor text can improve your search engine placement
21. Don't repeat any keywords more than once
22. Don't create multiple pages, subdomains, or domains with substanially duplicate content. Provide unique, relevant and fresh content to your users with a good grammar, correct spelling, and sentence structure.
23. Do NOT submmit sites that instal viruses, trojans, or other badware.
24. Submit your site to relevant premier search engines and in the top directory such as the Open Directory Project, Yahoo, Google!
25. Make the best of directories by carefully submitting your links in the first place. Once your site has been accepted, it may be extremely difficult to change any of the mather submitted.

Know About Seo and Smo

Social Media Optimization (SMO), is a term refers to the process of ensuring that a website is easy to link to by utilizing the different social media sources together with but not limited to, blogs, bookmarking websites and media sharing websites. There are a lot of similarities and differences between SEO & SMO. Because of this, and the idea that one cannot take over the role for the other, it is important to know when and why to use each optimization technique.

Similiarties Between Seo and Smo

1. If people don't have a good reason to link to you then they probably don't have a good "real" reason to visit your website either. Be careful though, linkability and linkbait are not the same thing. Some of the keys to linkability are: content, design and usability.
2. This almost does not need an individual category because part of linkability is the good content. But, the point needs to be stressed; you can have good content that does things besides giving people a good reason to link.
3. Both SEO and SMO are way to be a focus to people to a website without approaching a message on them, but instead showing them what value your website can bring to them.

Differenences Between Seo and Smo

Seo	Smo
This is obvious but needs to be mentioned, SEO is about search engines, primarily the big 3, Google, Yahoo, and Microsoft (GYM).	SMO is about the "new" social media sources that have crept up, including blogs, bookmarking websites, media sharing websites etc
SEO you might be looking to sell something.	With SMO you might be looking to build community
with SEO there is not as much participation	With SMO you should actively participate in the same activities that your audience does
Factor: onpage, offpage(directory, article, forums, blogs,social bookmarking,press release, link building,) content optimization, metatags generation, keyword analysis.	directory, article, forums, blogs,social bookmarking,press release, link building etc.

50 Guidelines of 2009 Seo's

1. Keyword analysis (still accurate? Where's the tail?)
2. Site structure - new directions and re-modeling the old
3. Review all page titles
4. Overhaul meta descriptions (for click-through not SEO)
5. The copy equation - SEO vs Marketing
6. Create and/or update XML sitemaps
7. Site speed - Load time optimization
8. Alt and title tags - don't miss an opportunity
9. Internal links - where is the juice being sent
10. Internal link text - boost the link juice
11. Control the flow using "Nofollow"
12. Sitemaps page - more than just links
13. H tags and text formatting
14. Check all Redirects are in place and working
15. Review flash - ensure its necessary and SEO friendly
16. Is your Robots.txt correct and up to date?
17. Clean URLs
18. SEO friendly 404 pages
19. Check graphic/image vs text usage
20. Best practice URL structure
21. Keep the code clean and compliant
22. Simplify with CSS
23. Check for broken links regularly
24. Update all content on pages
25. Manage and control outbound linking
26. Check canocalization on URLs
27. Social bookmarking options on all pages
28. Start a blog (or commit to updating your current one regularly)
29. Semantics and SEO
30. Page/file sizes
31. Page theming
32. Navigation
33. Managing dynamic content
34. Check webmaster centers regularly
35. Write articles/content for other sites
36. Engage in online conversations
37. Claim your geo rankings with local business profiles
38. Create more SEO friendly videos (uploaded to the top video sites)
39. Add SEO friendly images to popular photo sites (with tags, categories)
40. Ensure links in top SEO directories (DMOZ, Yahoo! etc)
41. Seek authority links (.edu .gov etc)
42. Regular submission to new quality directories
43. Comment on relevant [blog] conversations more often
44. Ongoing natural link building plan
45. Encouraging favourable site behaviour
46. Claim my business/website/personal profiles in social communities
47. Lifestream your content (linking back of course)
48. Leverage vertical specific SEO opportunities to boost relevance
49. Google Searchwikify your website

50. Power up your press releases

Quality Link Building Guidelines

1- Links must be from closely theme related websites
2- No more than 50 links on resource page of site
3- Resource page must have min 1 PR4- Resource page must be cached
5- Anchor text must contain the target keyword/key phrase
6- Links must be followed by a short description of the target website.
7- Different keywords must have different descriptions
8- Links must not be from framed pages
9- Links not be through a JavaScript
10- Links not is through a redirect script
11- Links must not be on Flash sites or pages
12- Links must not include a no follow tag
13- All links will be get by mail (Not links from Chat)
14- Links must not be from forums, Classified, Mirror Sites, Link Farms, black listed websites or banned Google sites. Spam Websites, Blog Comments
15- Links must not be from link farms or, linking clubs or instant site.
16- Links must not be from directories (Note- directories Links will be consider if it has high pr and very relevant category)
17- Links must not be from same IP
18- Links must have unique c-class IP
19- Links must not be from Orphan pages
20- More then one links at resource page of one site or web page will be consider as one links

Seo Techniques

Seo Techniques

SEO Techniques are a set of specific work that would be done by a SEO’S, when Client desires high search engine ranking to attract genuine traffic.

Successful Website Optimization should allow the Search Engines to Index a site, utilizing the most relevant keywords, related to the content which is promoting the goods and services offered by the website owner. Implementing Effective SEO Techniques requires an extensive knowledge of logic and a very good thoughtful of the targeted market sector.

Search Engine Optimization must be targeting towards Human visitors in order to accomplish good quality traffic and conversion rates. Page Content should be relevant, informative and specific to a search query. Writing relevant, quality content is one of the most important factors or SEO Techniques, which will open the doors of your website to targeted visitors.

Web pages’ is a visual and graphic interface to a Company. The Good web designer will integrate many skills including graphic design and specialist coding to represent the goods and services provide by company, to reflect the quality, expertise and brand of the website product. The foundation of strong SEO Techniques should be developed prior to the website design stage by an SEO Specialist. The combination of a specialized web designer and SEO skilled working in tandem will result in an effective Internet platform, for Search Engine Marketing.

LEARN ONPAGE BASICS

On page SEO or search engine optimisation is making sure that your website is as search engine friendly as possible. If your website is not optimised then you have less chance of getting good results in the search engines.
Their is 14 tips OR Guidelines of on page seo
1- All of your web pages can be indexed by search engines - make sure that they all have at least one link from somewhere on your site.
2- You have unique content on every single page.
3- Meta-tags are arranged correctly - your page title tags and description tags should describe the content of your different web pages. The page title tags should be less then 68 characters and the description tags more detailed but less then 148 characters.
4- Label the different headers on your web pages using H tags.
5- Your web page URLs are SEO friendly, use mod re-write for Linux and Apahche hosting or use IIS redirect for Windows. Ideally make it so that the URLs describe your content i.e. use domain.com/blue-widgets.php as apposed to having something like domain.com/product.php?cat=146. Use hyphens or underscores to separate words in the URLs.
6- The links within your site are complete i.e. if you are linking to the blue widgets page link to domain.com/blue-widgets.php as apposed to just blue-widgets.php.
7- Use descriptive URLs for your images i.e. use blue-widget.jpg as apposed a bunch of numbers and or letters .jpg.
8- Label all of your images with descriptive alt attributes.
9- Make good use of anchor text links within your content - if you have a page about blue widgets, use the phrase blue widgets in the text that links to it.
10- There is only one version of your site - 301 redirect all non www. URLs to the www. ones or vice versa.
11- There is only one version of your homepage - 301 redirect the index or default page back to domain.com.
12- Don't waste PageRank on pages that you don't need to be in the search engines or that you don't think will bring you traffic, possibly your terms and conditions page or even your about and contact page. Use the rel="nofollow" tag in the links to these pages.
13- Use the rel="nofollow" tag in the links to websites that you do not trust, you think maybe using spamming techniques or you do not want to help in the search engines.
14- Make sure that your code is valid, in some instances bad code can lead to search engines not being able to properly read a page. Use the W3C validator to check your markup.

Link building

Building Link Popularity is a great way to help your site gain competitive PageRank (PR).
A little care in developing links will go a long way in getting your site ranked high in Search Engines.

PageRank of the linking page PageRank of the linking page, one of the most important factors, determines how much valuable importance is passed on to your page.
The higher the PageRank of the page linking to you, the higher the value you get.

Each link to your Web site is considered a vote. If your neighbour states in public that you are very trustworthy, or that you are his best friend (Google PageRank 2), this is of course a less important vote than when the President of your country says the same (Google PageRank 9).

Number of links on the linking page

The value your web page gets from a linking page is equal to the total PageRank value of that page divided by the total number of outgoing links on that page.
Getting a link from a PR4 page that has only 20 outgoing links is much better than getting a link from a PR4 page that has 60 outgoing links.
With the same philosophy, it is better to get a link from a PR2 link page that has only 10 outgoing links than getting a link from a PR4 page that has over 100 outgoing links.

It is therefore as important to evaluate the total number of outgoing links on a links page, as it is, to evaluate the PR of the linking page.
This is where many people often falter, as they usually insist on getting a link from a high PR page, but if that page has 100 outgoing links, your page would only get 1/100th of that value.

Industry relevance

Search engines give higher importance to links pointing to your site from your own industry segment as opposed to those from unrelated industries.
A link on a site about motor sports will do very little good for a restaurant site, however a link in a food services directory will likely have high relevance.

Searching industry relevance pages:
Search for similar pages once you have found a really good page.
Look for "similar pages", "related pages" or "more like this" next to entries in any search engine's results list.
Alternatively use the Page Specific Search on the Google Advanced Search screen.

Page relevance

Most sites offering links have several categories listed on their sites. Try to get a link from a category that closely matches your own industry.

For instance, if you have a site related to hotels, then, on your partner site, a tickets site for example, try to identify a resource directory pertaining to hotels, resorts, reservations, vacation packages, travel, tourism, food and beverages, etc.

An algorithm called “Applied Semantics” determines the industry relevance of a page within a site. The Applied Semantics algorithm studies various keywords on a Web page and tries to determine the industry or business segment of each page. Applied Semantics estimates the industry segments that are relevant to a particular page.

Anchor-Text

Anchor Text is the visible hyperlinked text on a Web page.
Since anchor text is very important, make sure that your most important keywords appear in the anchor text from the link pointing to your site.

It tells search engines what the page is about. Used wisely, it boosts your rankings in search engines, especially in Google.
If you use "click here" as the words people are going to click on, you're telling people the page is about the subject "click here". If you use "Part 2" as the anchor text, your telling the search engines the page is discussing "part 2".
You wouldn't want to rank highly for "click here" or "Part 2".

However, if your site is all about purple widgets, you don't want only "purple widgets" to be used as the phrase in every link to your site. Over-optimizing like that would create an unnatural pattern.

You can use anchor text in:

• External links – links from other sites.
• Internal links – links on your pages.
• Navigation maps.
• Links on your main page. A very important spot.

Remember that real live humans will read your links as well as search engines, so the words in your anchor text need to make sense!

Dynamic link pages

You should also watch out for any link pages that are generated dynamically.
Chances are that such pages would not get indexed soon enough, which means that a link from such a page would not benefit you.
Some dynamic link pages are intentionally generated in such a way so as to prevent them from getting indexed. Some unscrupulous webmasters do this to trick you to prevent any PageRank leaking from their site to yours.
Links from such pages therefore do not give you any benefit.

Examples of dynamic links include URLs containing symbols such as “?” or “&”.

Javascript link pages

It is also important to identify pages that are generated through Flash or a JavaScript, as Search Engines cannot read Flash pages nor can they read the links embedded within Flash.

These are some of the tricks unethical webmasters use. While such a site may claim to have placed a link to your Web page, in effect they are not giving you any benefit.

Redirected links

A link that is first redirected to another page within your partner site before pointing to your site is a redirected link.

You should watch out for such links, as search engines do not give weight to redirected links. It is very unlikely that your site would draw any benefit from a redirected link.

Website Optimization

Once you have chosen your keyphrases, you need to optimize your pages for those keyphrases. You do that by positioning your keyphrases in strategic locations within your page. What follows is a checklist of tips and steps you can follow to optimize your page:

Keyphrases in the website title:

* Create a descriptive title for your page: Your web page title is very important because search engines will display it as link text in the search results. The title must include your main keyphrases.
* If you want to use your company name in your page title, unless you are a big company like Microsoft or Coca Cola don't start your page title with the name of your company. Start with your keyphrases.
* Keep your keyphrase together. Don't split the words.
* Make the title short (8 words or less).

Keyphrases in your Keyword Meta Tag:

Search engines rarely use the Keyword Meta Tags any more (Google ignores them). However, place a list of your main and secondary keywords in the Keyword Meta Tag of your pages, just in case search engines decide to use them again.

Keyphrases in your Description Meta Tag:

The Description Meta Tag is still important, since some search engines use them to go with the results link. As its name implies, the Description Meta Tag must describe your site. Remember to:

* Use your keyphrases (main and secondary) in your Description Meta Tag.
* Make your description concise and professional. Avoid using hype.
* Make it short (25 words or less).
* Keep your keyphrases together.

Keyphrases in the body of your page:

It is important to use your keyphrases on your page, since this will help the search engines determine what your page is about, and its relevance to your chosen keywords:

* Use your keyphrases several times, and place them as close to the top of the page as possible.
* Place your keyphrases between Header Tags (H1, H2 or H3) in the first two paragraphs of your page. o Place your keyphrases in bold type phase at least once.
* Repeat your keyphrases often to increase your keyphrase density. Repeating your keyphrases between 5 to 10 times for every 100 words in your page is considered effective. You must also take into account your visitors: they should be able to read your page fluently and effortlessly and the text must not sound awkward. (Remember that ultimately it is your readers who will decide if your page is worth the time they spend on it).
* If you use a left navigation bar, the search engine will read it before the body of your page. Make sure you include your most important keywords there, too.

Other Web Page Design Considerations:

* You must make your page easy to navigate by the search engines. Search engines heavily favor text over graphics, and HTML over other editing formats.
* Use text heavily. Avoid placing text in graphic format since the search engines won't be able to read it.
* Avoid frames. Search engines have trouble following them, and they may index only the framed content page and not the navigation frame.
* Avoid Flash and JavaScript: search engines don't follow either one very well. If you use Flash, make an HTML version of your site available to your readers and the search engines. If you use a JavaScript navigation menu, include an alternate text menu at the bottom of the page, so it can be followed by the search engines.
* Create a Site Map: that includes all the pages in your site, and place a link to it from your homepage. When the search engine follows your site map link, it will find and index all the pages in your site!
* Make sure that all your internal pages link to your homepage.
* Don't try to describe all your products or services in one page. It will confuse the search engine and dilute your page's relevance. Instead, create different very focused pages, each with its own content and keyphrases, and optimize them too.

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Selection of Specific Keywords

You must now select the right keywords for each of your individual pages (keywords, or search terms, are what you expect search engine users will type in the search box to find a page like yours).

The best keywords will be those that are popular search terms (terms that people actually search for), and that clearly describe the purpose and the content of your pages. They will also have to be keywords for which there is relatively low competition.

There is no sense in trying to optimize your pages for super-competitive keywords where you don't stand a chance of ranking well (most one-word keyphrases fall into this category: for example, it would be impossible to rank well for the keyword 'book'). It would be better to target phrases like:

* 'cook book' - easier but still competitive
* 'italian cook book' - easier and less competitive
* 'northern italian cook book' - easier and not as competitive.

The more specific your keyphrase, the easier it will be for your site to rank well. You should therefore target keyphrases with three or more words to significantly improve your chances.

Choosing the wrong keywords can throw off your entire search engine optimization strategy. It will force you to re-work your pages for new keywords and wait for the search engines to re-crawl your site. For this reason, a few hours trying to pick the right keywords is time well spent.

To start, take a look at your pages. Look at them carefully and write down the words and phrases that best define your site. Try to build a list of two or three word phrases. Once you have developed this list of potential keyphrases you are ready for the next step: to analyze the demand and supply for those keyphrases, and choose the best ones (those with good demand and not enough supply).

Checking keyword demand

We will first check the demand for your selected keyphrases using a popular free tool: Overture's Search Term Suggestion Tool:

http://inventory.overture.com/d/searchinventory/suggestion/

This tool will show you how many people search for those terms in a month's period in Overture , a popular pay per click search engine. This tool will show you only those searches conducted in Overture, however, the relative popularity of search terms will be very similar in other search engines as well (there are also other more sophisticated tools like Wordtracker , the tool of choice of most search engine optimization experts).

In addition to telling you if your selected keyphrases are popular search terms, Overture's search term tool will show you other keyphrases that you may not have thought about, which may be even more relevant to your site.

For example, if your first keyphrase was "Italian Restaurant", the Search Term Suggestion Tool will also display other popular related search terms, like:

* "Gourmet Italian Restaurant"
* "Northern Italian Restaurant"
* "Italian Restaurant Pizzeria"
* "Italian Restaurant Miami", etc.

You may also try other keyphrases, for example: "Italian Cuisine", and the Search Tool may come up with more specific keyphrases, like:

* "Fine Italian Cuisine"
* "Italian Cuisine Miami"
* "Northern Italian Cuisine"
* "Italian Cuisine Fine Dining"
* "Gourmet Italian Cuisine", etc.

What you have done is to validate and enlarge your pool of popular, in-demand, potential keyphrases for your web page. The next step is to check the supply, or, in other words, how much competition there is for your selected keywords in the actual search engines.

Checking Keyword Supply

Now, get your list of keyphrases, go to Google ( http://www.google.com ) and type-in each of your keyphrases in the search box. Enter your keyphrases within quotation marks (to filter-out less relevant results), and see how many results each individual query produces, making a note of those with a relatively small number of results (less competition). You will stick with the keyphrase that:

1. Best describes the topic and content of your page
2. Is a popular search term according to Overture's Search Term Suggestion Tool
3. Generates a relatively small number of results after performing the Google search.

If "Gourmet Italian Restaurant" is the keyphrase that best meets these three criteria, it will become your primary keyphrase. To get even better results, you can choose a second keyphrase to make your page more relevant to an even more specific niche. For example, if your restaurant is in Miami, you can consider "Miami" a second keyphrase (also called a 'qualifier'). Once you have chosen the keyphrases for your main page (homepage) do the same for the other pages on your site.

search engine principles

To know seo you want to be aware of the building of search engines. They all contain the following main components:

Spider. This program downloads web pages just like a web browser. The difference is that a browser displays the information presented on each page (text, graphics, etc.) while a spider does not have any visual components and works directly with the underlying HTML code of the page. You may already know that there is an option in standard web browsers to view source HTML code.

Crawler. This program finds all links on each page. Its task is to determine where the spider should go either by evaluating the links or according to a predefined list of addresses. The crawler follows these links and tries to find documents not already known to the search engine.

Indexer. This component parses each page and analyzes the various elements, such as text, headers, structural or stylistic features, special HTML tags, etc.

Database. This is the storage area for the data that the search engine downloads and analyzes. Sometimes it is called the index of the search engine.

Results Engine. The results engine ranks pages. It determines which pages best match a user's query and in what order the pages should be listed. This is done according to the ranking algorithms of the search engine. It follows that page rank is a valuable and interesting property and any seo specialist is most interested in it when trying to improve his site search results. In this article, we will discuss the seo factors that influence page rank in some detail.

Web server. The search engine web server usually contains a HTML page with an input field where the user can specify the search query he or she is interested in. The web server is also responsible for displaying search results to the user in the form of an HTML page.